Sasha Scott is Research and Project Lead for the Digital Transformation Initiative at the European Broadcasting Union (EBU), the world’s leading alliance of Public Service Media (PSM) with 117 member organizations in 56 countries. His role is to support EBU Members design and execute their own transformation strategies by providing consultancy, training and research. Previous to joining the EBU, Sasha was based at Queen Mary University of London. His research interests cover the digital disruption of media industries, political communications, and mediated cultural memory. He has lectured on social media, research methods, and digital transformation, and holds a Ph.D. in Media and Communications.